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Insights Feature

The insights feature is a simple data analysis tool for gym operators giving you insights into your gym.

Insights.

The insights page is broken down into various data visualizations.

Top line metrics include:

Total sales

Recurring payments

New Customers

Intro offer sales

New one-time pass/pack sales

Filters

  • Applying any of these filers will alter the visualizations and top line metrics:

Location: drop down to list all of the gyms locations.

Period: Last 7 days, Last 14 days, Last 30 days, Custom

Comparison Period: None, Previous period, Same period last year, Custom

Visualizations shown:

  • Total Sales

    • Gives a count of the Total Sales Revenue for the selected period

  • Total Visits

  • Customer Lifetime Value

    • Compare average customer value trends across segments over time. Average revenue per active customer per bucket (total revenue ÷ active customer count).

    • Viewable by: Day, Week, Month, Year, All Time

    • Segment types: Age Group, Customer Type, Membership Type

    • Segments: Pass, Pack, Subscription, Customer Type, & Age groups created.

  • Intro Offer Sales

  • New Customers

  • New Subscriptions

  • Passes and Subscriptions break down

  • Sales by title

    • Gives you a breakdown of sold entry products

Note: All Data can be easily exported by selecting the icon

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