New customers that purchase something in Clava can automatically be added to your Mailchimp audience.
To integrate Mailchimp:
Sign in to your Clava admin account > click Settings and Integrations
Under Mailchimp Click Enable
Add your Mailchimp API Key and choose your Audience or List ID
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βWhere do I find my Mailchimp API key?
Login to Mailchimp.
Click your profile name to expand the Account Panel and choose Account Settings.
Click the Extras menu and choose API keys.
Copy an existing API key or click the Create A Key button