Campaigns setup
The Clava platform contains a fully integrated & included email marketing feature that is designed for you to communicate with your customers in the most effective way. Setting up your campaigns is an essential step in this process.
This feature allows you to create, edit and duplicate campaigns. You can also use and edit email templates, edit your campaign details (audience lists, UTM tags & to/from detail) and schedule your email delivery window.
Reminder - We recommend setting up your basic gym email template before you begin this process and create your email lists.
Navigation: Left hand navigation column > Marketing > Campaigns
Recommendation - when working on email marketing we recommend minimizing the check-ins screen to give yourself maximum screen space!
Campaign Builder Process
Email Content
Select the “ + Create new campaign” button
Using the pop out Sidebar, assign a Campaign Title, Email list and Template*
*Assigning a template is not a required field, by not selecting a template, you will have to create a new email in the editor.
The Campaign will create a new blank template for you to edit:
Give the Campaign a Subject
Here you have access to the import and export function.
Using the Template tools, construct your email design. See the Help guide “Email Templates” for more information
Email Settings
Campaign
Enter a Campaign Title
Toggle the “Enable Webview” to decide if you wish your customers to be able to view the email in a web page.
Review the email using the Preview button.
Audience
Choose an Email List.
Select a segment of the list to email, Entire list or Use Segment.
Selecting the “Use Segment”, will display a drop down of Segments, these are created and edited in Marketing > Lists. See the use guide: Email Lists for more information.
UTM tags
To automatically add UTM tags to your email, select the UTM tags toggle.
utm_source:
utm_medium
utm_campaign
UTM tags (Urchin Tracking Module) are snippets of code added to URLs that help marketers track the performance of digital campaigns in analytics tools like Google Analytics by identifying the traffic source, medium, and campaign. They append information (like utm_source=, utm_medium=, utm_campaign=) to links, allowing you to see precisely where website visitors come from (e.g., Facebook, email, a specific ad) and which efforts drive results, aiding in A/B testing and campaign analysis.
Key UTM Parameters
utm_source: Identifies the traffic source (e.g., google, facebook, newsletter).utm_medium: Identifies the marketing medium (e.g., cpc, email, social).utm_campaign: Names the specific campaign or promotion (e.g., spring_sale, product_launch).
How They Work
Add to URL: You manually add these parameters to the end of your destination URL.
Click: A user clicks the tagged URL.
Data Collection: The parameters send data to your analytics platform.
Reporting: You can then filter reports in Google Analytics (or similar tools) to see which sources, mediums, and campaigns are most effective.
Example
https://www.example.com/page?utm_source=snapchat.com&utm_medium=social&utm_campaign=summer_promo
Sender
From email: This is preset, to amend, select the “domain” or navigate to Marketing > Overview > Settings. Here you can add your custom domain to change this.
Edit: From name, Reply-to email & Reply-to name
Remember: Save your work!